Let’s Fix Your Marketing Engine.

20+ Years in Global Marketing.
Advisor on Strategy, Brand & Customer Value.

Strategic + Hands-On.
From insight to execution. I know how to take messy B2B marketing and turn it into revenue infrastructure.

CMO-Level Expertise, Startup Agility.
Results without overhead.

Proven Track Record.
Decades of supporting growth, building stronger teams with clear direction. M&A experience, Shareholder value optimization: my Marketing is a Business Growth Strategy.

Portrait of a man with short brown hair, wearing a dark blue suit jacket over a white dress shirt, standing against a plain white background.

hello@peternikashin.com
+356 7943 4337
https://www.linkedin.com/in/peternikashin/

My Mission: Drive Revenue, Grow Market Share
& Shareholder Value for your business

  • B2B Marketing Playbook

    Tried and OKR-tested, optimal configuration for key B2B marketing components with focus on results, includes product marketing, sales connect, release management, GTM, Media, PR, Events and 3rd party supplier management.

  • Future Revenue Strategy & Maturity Model

    Long term plan on how to build game winning marketing ground up. Includes all tools you need to competitively differentiate your business and drive shareholder value.

  • Branding and Re-branding

    Your brand must stand out to win the market share, strengthen and keep demand, expand into new territories. I have run several successful re-branding projects to support commercial expansion and shareholder value.

  • CLV/ARPU, Customer Value Optimization

    Money is made in CRM, i have set and executed programs that drive CLV and shareholder value for companies that look to generate more profit.

Contact me for a short discovery call

Why work with me: 4 Reasons

Hiring me as a marketing consultant, advisor, coach or an interim Chief Marketing Officer (CMO) offers a range of strategic, operational, and financial advantages — particularly for companies in transition, scaling quickly, or facing leadership gaps.

    • Fast onboarding: As an interim CMO, i am a seasoned executive who can step in and start delivering value within days, not months.

    • Objective perspective: I bring an external, unbiased viewpoint — identifying blind spots and opportunities internal teams may miss.

    • Crisis or transition leadership: Ideal during M&A, leadership turnover, or brand repositioning — I stabilize teams and refocus marketing efforts quickly.

    • Strategy-to-execution bridge: I don’t just plan — I implement. My experience allows for rapid activation of marketing strategies.

    • Optimization of resources: I quickly assess current teams, agencies, and tools — eliminating inefficiencies and aligning spend with results.

    • GTM (Go-To-Market) excellence: My experience means bringing in frameworks and best practices for launching products or entering new markets faster.

    • Top-tier talent on demand: Access executive-level marketing expertise without the cost or risk of a permanent hire.

    • Flexible duration: Engage me for specific projects (e.g., product launch, market entry, restructuring) or until a full-time CMO is found.

    • Reduced long-term liability: No equity, severance, or full executive benefits — offering clear cost efficiency.

    • Pay for outcomes, not tenure: Interim contracts can be structured around deliverables or project results.

    • Avoid bad hires: I provide the breathing room to find the right long-term CMO without rushing into a costly permanent decision.

    • Scalable engagement: I can adjust scope and intensity as company’ needs evolve.

    • Mentorship for internal talent: I coach or prepare internal candidates for future leadership.

    • Cultural fit testing: Engaging me offers an opportunity to understand what kind of long-term CMO the company truly needs.

    • Maintains stability: Prevents disruption or stagnation in marketing operations during leadership gaps.

    • Cross-industry perspective: Having worked with multiple companies and sectors, I bring proven playbooks - and new ideas.

    • Customer-centric reset: I refocus the organization on data, insights, and real customer behavior — often leading to stronger ROI.

    • Brand revitalization: Perfect timing for brand audits, repositioning, or narrative updates aligned with growth goals.

Brands i delivered results for

Black and white logo with a starburst design inside a circle and stylized text next to it.
Close-up of the Nike logo on a black background.
A white cat sitting on a patterned yellow and black blanket.
Play'n GO logo in black and white.
Interwetten logo in black and white with stylized font and geometric background

My Profile

  • Strategic Advisor in Brand, Growth & Market Positioning. A former CMO now working as a marketing adviser for iGaming suppliers and operators. I help teams tighten positioning, design practical GTM launches, and set up lifecycle programs that drive CLV and shareholder value.

  • Hands-on. I have built systems ground-up, using hand coding, design elements from scratch, select (RFI/RFP), install, configure and automate marketing and CRM systems, ran 100’s of CRO (conversion) experiments and AB/N tests, organized and deliver all level of events A-Z and more.

  • Enterprise BD / Sales (content or aggregation) and Key Accounts. I own GTM, PR, and positioning for B2B suppliers and worked closely with commercial to strengthen and expand market share.

  • Partnerships / Channel Sales (platform, media, affiliates). I’ve done all size events and industry media relations; which convert into joint launches and distribution deals.

  • Sales Engineer / Solutions Consultant. I bridge product marketing to sales, run product demos, and de-risk technical objections.

  • Regional Expert - from EMEA to UK, LATAM and US.

Let’s Make It Happen.

Every brand has a story—and the right strategy can make it unforgettable. Get in touch, and let’s craft the path to growth, impact, and success together.